Senior Analyst at Huron consulting driving strategic growth and transformation for clients. Collaborating to adopt complex systems and assess operational success with Excel.
About the role
- CRO Analyst optimizing digital marketing campaigns for Gauge, enhancing customer conversion through data analysis and A/B testing.
Responsibilities
- Implement and analyze conversion campaigns, making adjustments as needed.
- Conduct conversion funnel audits to identify friction points.
- Analyze A/B test results and propose improvements based on collected data.
- Document learnings and results for future campaigns.
- Generate detailed reports and recommend improvements based on analyses, using tools like Google Data Studio.
- Create segmented lists for specific campaigns and adjust targeting as needed.
- Perform detailed analyses and provide recommendations to the team based on data.
- Develop and optimize content to improve user experience and conversion rate.
Requirements
- Solid knowledge of CRO best practices (e.g., landing page optimization, persuasion techniques).
- Understanding of key conversion metrics.
- Ability to plan and implement A/B tests.
- Ability to analyze conversion data and generate reports (e.g., conversion rate, ROI).
- Ability to conduct usability analyses.
- Proficiency with CRO tools for analysis and reporting.
- Ability to create persuasive, conversion-optimized content.
Benefits
- Meal allowance / Food voucher
- Medical assistance / Health insurance
- Dental care
- Day off
- Gympass
- Childcare allowance
- Pet assistance
- Fuel allowance
- Home office allowance
- Educational reimbursement
- E-learning – Stefanini Academy with a variety of courses
- Mentoring – Mentoring platform (an opportunity to meet people, develop skills, and share experiences)
- Discounts at institutions for undergraduate, postgraduate, language courses, and other training
- Benefits and discounts at top establishments
- Leadership development program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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