Associate Creative Director at Synchrony, driving creative marketing initiatives in the Health & Wellness sector. Leading a talented team to execute award - winning projects for diverse audiences.
About the role
- Creative Director leading in-house creative team for performance marketing at OES. Driving content across multiple platforms to enhance engagement and conversion for university brands.
Responsibilities
- Evolve and lead in-house creative team focused on delivering performance marketing assets across multiple university brands.
- Develop platform-fit creative for Meta, YouTube, TikTok, and other digital channels including static social, video, UGC, and motion graphics.
- Translate campaign briefs into compelling creative concepts that drive awareness, engagement, and conversion.
- Establish efficient creative workflows, tools, and systems to support scalable delivery.
- Set and uphold high standards for creative excellence across all stages of the marketing funnel.
- Provide hands-on leadership in creative testing, optimisation, and iteration.
- Collaborate closely with Marketing Managers, performance media team, and internal stakeholders to ensure creative aligns with campaign goals.
- Stay across industry trends and competitor activity to identify opportunities for innovation and differentiation.
- Use performance data, audience insights, and market research to inform creative strategy and execution.
Requirements
- 8–10+ years in creative leadership roles, ideally with agency experience and/or exposure to multiple brands
- Proven success in performance marketing and digital-first campaigns
- Deep understanding of social platforms (Meta, YouTube, TikTok) and user behaviour
- Experience working closely with performance agencies and media teams
- Hands-on approach; comfortable rolling up your sleeves
- Strategic mindset with strong commercial acumen and a growth orientation
- Collaborative leadership style suited to a flat team structure
- Experience in building or transforming in-house creative teams is a big plus
Benefits
- Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
- Professional development and mentoring
- OES Culture Club and events calendar
- Health and wellbeing activities
- Annual flu vaccinations
- Paid parental leave
- Purchased leave
- Study assistance and leave for eligible employees
- Mental health support resources and Employee assistance program (EAP)
- Income protection insurance
- Corporate health insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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