Design Director partnering with the Creative Director to evolve firm’s brand and digital identity. Delivering impactful brand experiences through web ecosystems and multi - channel campaigns.
About the role
- Associate Design Director shaping creative storytelling at Crocs through creative technology and design. Leading innovative projects with emerging technologies and contributing to brand identity and campaigns.
Responsibilities
- Explore and apply emerging tools — including AI-assisted design and generative media — to expand how Crocs creates brand storytelling.
- Contribute directly to the creation of premium brand content across campaigns, launches, and key brand moments.
- Experiment with new creative formats, tools, and workflows to unlock new possibilities for storytelling and design.
- Develop creative pipelines that combine design craft, generative tools, and digital production techniques to accelerate experimentation.
- Ensure all work reflects Crocs’ visual voice while pushing for fresh, culturally relevant design.
- Help designers and creative partners adopt emerging technologies and evolve how creative work is made.
- Partner with Creative Directors, Designers, Brand, Marketing, and Product teams to bring ideas to life across digital, social, retail, and experiential channels.
- Maintain high standards of design excellence across typography, composition, motion, and storytelling.
- Work with agencies, artists, and technologists to bring innovative ideas and collaborations to life.
- Identify opportunities where emerging technologies can unlock new forms of storytelling for the Crocs brand.
Requirements
- Bachelor’s degree in Graphic Design, Communication Design, Digital Media, or related field.
- At least 8+ years of experience in design, digital creativity, creative technology, or brand storytelling.
- At least 3+ years of leadership experience.
- Portfolio demonstrating innovative use of emerging creative tools, generative workflows, or experimental design approaches.
- Proficiency in modern creative tools including Adobe Creative Suite and Figma, with experience exploring generative platforms.
- Experience working with AI-assisted design tools and creative prompting frameworks.
- Strong design craft with exceptional attention to typography, composition, layout, and visual storytelling.
- Systems thinker with the ability to translate creative ideas into modern workflows and production pipelines.
- Curious, experimental approach with a passion for exploring new creative tools and technologies.
- Passion for culture, building, and the Crocs brand — with an instinct for work that feels expressive, authentic, and wonderfully unordinary.
- Please include a portfolio demonstrating experimentation with emerging creative technologies, generative workflows, or AI-assisted design.
Benefits
- medical coverage
- dental coverage
- vision coverage
- life and AD&D
- short and long-term disability coverage
- paid time off
- employee assistance
- participation in a 401k program that includes company match
- many other additional voluntary benefits
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