Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Content Marketing Executive creating and managing brand content for Supermom's parenting platform in Southeast Asia. Engaging parents and supporting marketing campaigns across various channels.
Responsibilities
- Support the B2C Marketing Manager in building an integrated content strategy.
- Develop and manage the content calendar across social, WhatsApp, email, and blog.
- Align content with product launches, marketing campaigns, and community engagement activities.
- Maintain and evolve brand voice, messaging, and content guidelines to ensure consistency across channels.
- Partner cross-functionally with Product Marketing, Community, and Partnerships to ensure content supports business objectives.
- Write and edit compelling copy for campaigns, social media, blog posts, newsletters, and WhatsApp broadcasts.
- Produce short-form video content (planning, shooting, and basic editing) for social and community channels.
- Collaborate with graphic designers on creative assets, stepping in to create simple visuals in Canva when needed.
- Curate and adapt user-generated content from the Supermom community to support engagement and advocacy.
- Track content performance, report insights, and recommend improvements to optimise engagement and reach.
- Work with Product Marketing to craft parent-friendly feature launch content.
- Partner with the Community team to deliver engaging content for group activations and ambassador programs.
- Support the Partnerships team in producing branded content for clients.
- Track performance of content across platforms, share insights, and recommend improvements.
- Experiment with formats (A/B testing visuals, copy, video length) to optimise engagement.
Requirements
- Degree/Diploma in Communications, Marketing, Media, or related field.
- Fresh graduates or 1–2 years of experience in content creation, digital marketing, or social media.
- Strong interest in social media, content trends, and digital storytelling.
- Good copywriting and communication skills across short and long-form content.
- Basic ability to produce content (short-form videos, simple visuals in Canva).
- Comfortable working with designers, but able to independently create simple assets when needed.
- Familiar with platforms such as Instagram, TikTok, Facebook, and WhatsApp communities.
- Proactive, creative, and eager to learn in a fast-paced marketing team.
Job title
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Degree requirement
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