Commercial Digital Strategy Manager responsible for aligning digital initiatives for LATAM. Reporting to LATAM IT director and guiding technology solutions for regional commercial goals.
Responsibilities
Define and maintain commercial capability roadmap for LATAM in collaboration with DTO and business stakeholders
Translate business needs into clear requirements and user stories for DTO/tech teams
Co-create and validate project requests/enhancements with business and DTO
Drive delivery oversight and governance during implementation
Ensure adoption and change management across countries
Measure and report commercial impact of digital initiatives
Stakeholder engagement and alignment across regional and country teams
Vendor and partner management for commercial solutions
Data-driven insight enablement for commercial decision-making
Ensure compliance, security and architecture alignment with enterprise standards
Team development and capability growth: recruit, mentor and develop Digital Strategy resources across LATAM; define learning paths, succession plans and career progression aligned to DTO and business needs
Requirements
Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent practical experience)
10+ years in digital/business transformation roles
5+ years focused on commercial functions (sales, marketing, aftersales)
Experience working in multinational organizations, ideally in Automotive or related industries
Proven track record delivering digital initiatives across multiple countries/regions
Hands-on experience with agile delivery and working closely with DTO or central digital teams
Strong stakeholder management with executives, country leaders and cross-functional teams
Experience translating business needs into technical requirements and user stories
Demonstrated ability to define business capability roadmaps and prioritize based on ROI and strategic fit
Experience with change management and driving user adoption of digital tools
Familiarity with managing vendors, SaaS implementations and integration projects
Proven use of data to define KPIs and measure commercial impact
Budgeting and business case development experience
Fluent in English / Advanced
Benefits
Year-end bonus: 33 days
Savings fund: 13% (up to the legal limit)
Grocery vouchers: 13% (up to the legal limit)
Meal vouchers: Equivalent to 20 UMAs per month
Vacation: According to the law
Vacation bonus: 100%
Major Medical Expenses Insurance: Coverage up to 700 times the General Minimum Wage (SMGM)
Life Insurance: Equivalent to 48 months of base salary for natural death and 96 months for accidental death
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