Senior Insight Manager driving brand strategy and consumer insights at Müller UK & Ireland. Leading strategy planning and consumer research to enhance brand growth and innovation.
Responsibilities
Lead the strategy and planning cycle for Müller Health brands, from diagnosis to initiative planning
Ensure consumer insight informs every stage of brand asset development, from brief to execution
Partner with the innovation team to shape Müller’s innovation strategy and pipeline, bringing successful NPD to market
Own brand equity performance tracking and support comms effectiveness analysis
Champion consumer closeness through formal research and informal engagement
Define knowledge gaps, manage research budgets and lead qualitative and quantitative projects
Leverage secondary sources to provide added-value insights on trends and competitive context
Advocate for insight-led decision making across the business and support portfolio strategy projects
Build strong agency relationships and stay ahead of new research methods to drive innovation
Requirements
Minimum 6 years’ experience in insight or marketing roles (client-side or agency)
Strong track record of applying insight to influence brand strategies and deliver growth
Expertise in qualitative and quantitative research methods
Experience in brand strategy development, multi-channel campaigns and innovation/NPD
Degree educated, or equivalent experience
Benefits
Competitive salary + bonus scheme
Company car
Generous annual leave (increasing with service)
Contributory pension plan & Life Assurance
Employee Assistance Programme & flexible benefits
Exclusive discounts at 800+ retailers online and in-store
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