Assist with marketing and social media activities while strengthening internal and external communications. Provide administrative support, help organize events, and support campaigns and employee initiatives.
About the role
- Marketing Development Specialist driving Canadian market strategies for ZEISS. Responsible for product launch, KOL management, and sales support in medical technology.
Responsibilities
- Drive results through the launch of new products, next generation products, and product enhancements
- Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility
- Launch new products, next generation products, and product enhancements as the product changes to meet market needs
- Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective
- Plan and manage the product line inventory, pricing, quotation programs, CRM and marketing budget
- Support team as required with forecasting and RFPs
- Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research
- Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and report on product and market dynamics
- Plan and manage the product line marketing budget
- Provide input to assist Sales Management in forecast sales for manufacturing and financial planning
- Understand market dynamics and recommend pricing strategy
- Provide Field Sales with updates on product, services, and market changes
- Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan
- Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements
- Be a resource to Field Sales and respond to point of sales questions and requests
- Perform Sales Training during phase training sessions, trade shows, and sales meetings
Requirements
- BA or BS degree, preferably in marketing, engineering or life sciences
- An MBA is preferred
- Minimum of 3-5 years of successful experience in a marketing and/or sales position
- Experience in the medical device industry
- Experience bringing new products to market is highly preferred
- Knowledge and experience in the product development process preferred
- Outstanding, proven communication skills (written, group presentations, etc.) are required
- Proven ability to work closely with a field sales team is required
- Strong Microsoft Word, Excel, and PowerPoint skills are required
- Strong strategic and analytical skills including forecasting, sales and ROI analysis are required
- Proven ability to work with internal customers through strong collaboration and external customers
- Willing to travel over weekends and holidays, including domestic and international travel (25%)
- Ability to work in a multi-cultural business environment
Benefits
- Medical
- Vision
- Dental
- RPP
- Employee Assistance Programs
- Paid time off including vacation, personal, and sick days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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