HCP Marketing Manager developing strategies and tactics for cancer detection and treatment marketing initiatives. Collaborating with sales teams to enhance health care professional engagement and effectiveness.
About the role
- Coordenador(a) Marketing at Ypê responsible for market analysis and product innovation projects. Leading strategies to enhance product performance and brand differentiation.
Responsibilities
- Coordinate the identification of market trends and competitive monitoring.
- Map new technologies and claims that add value and differentiation to the company's products.
- Propose and validate a medium- and long-term innovation pipeline.
- Lead innovation and renewal projects: concept, briefing, development, P&L (DRE) and business case.
- Monitor, analyze, report, and propose action plans to improve product performance (formulation, ingredients, and results).
- Portfolio management: performance by SKU, region, channel, and segment; monitor KPIs (e.g., margin, sell-in, sell-out, penetration, 4Ps).
- Produce sell-in materials, commercial messaging, and tools for the sales force.
- Understand and apply responsible consumption practices and natural resource preservation, in accordance with the company's EHS policies, understanding environmental impacts and risks, and becoming familiar with emergency response procedures.
Requirements
- Bachelor's degree in Business Administration, Marketing Management, Advertising, or related fields.
- Proficient in Microsoft Office; knowledge of Marketing (4Ps) and Nielsen. Preferred: Scanntech, Kantar.
- Experience in personal care / beauty categories.
Benefits
- Monthly product basket.
- Company cafeteria: breakfast, lunch, and dinner.
- Health insurance and dental plan.
- "Cuidar" program: focused on health care and social assistance for you and your family.
- Meal allowance.
- Christmas gift basket at the end of the year and children's kits for your kids.
- PPR – profit-sharing (performance-based bonus).
- Payroll-deductible loan.
- Tuition assistance/scholarship.
- Educary – education program for youth and adults.
- Life insurance with coverage of up to 24 times the monthly salary.
- Gym benefit (Wellhub).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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