Digital Marketing Analyst for fashion brand involved in digital marketing initiatives and strategies. Supporting campaign execution and cross-department collaborations to enhance brand visibility.
Responsibilities
Support the execution of marketing actions and campaigns across digital channels (website, app, and marketplace), ensuring alignment with brand positioning and a focus on performance.
Collaborate with the commercial team to identify opportunities and develop strategies that drive sales.
Serve as a point of contact between Youcom marketing and related departments, ensuring consistency in brand communications across digital channels.
Participate in building the monthly communications and action calendar for the website and app, with a focus on branding, fashion, conversion, and performance.
Prepare briefs for digital assets such as banners and other creatives.
Upload materials and campaign assets to digital channel platforms.
Monitor sales performance daily, providing analyses and recommendations for improvements.
Produce performance reports for banners and campaigns on digital channels.
Execute tasks related to affiliate programs.
Requirements
Bachelor's degree in Marketing, Advertising, Business Administration, or Fashion.
Genuine interest in fashion, retail, and youth culture.
Analytical, organized profile with strong communication skills.
Proactive, curious, and collaborative mindset.
Keen eye for trends and cultural movements.
Preferred: knowledge of agile methodologies and experience in retail or e-commerce.
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