Channel Marketing Graduate managing brand presence with leading retail partners at Samsung. Collaborating on marketing campaigns and executing product launches in a dynamic team environment.
About the role
- Senior Product Marketing Analyst responsible for orchestrating complete product launch cycles at Terra. Collaborating with growth teams to maximize conversion and streamline launch processes.
Responsibilities
- Build the complete launch plan, including anticipation, warming, CPLs, opening, scarcity and closing phases;
- Map, test and implement launch strategies (PLF, evergreen, live launch) and pricing models (one-time, recurring, installments), considering perceived value and benchmarks;
- Work closely with the Product team on offer design (theme, format, promise, deliverables, curriculum), ensuring product-market fit;
- Create robust executive materials such as launch books and playbooks, strategic decks and offer arguments;
- Develop reactivation, upsell, cross-sell and community strategies to increase LTV and strengthen relationships;
- Monitor the development of digital products, ensuring clarity of theme, format, benefits, delivery structure and differentiation;
- Create comprehensive briefs for Social, Media, Editorial, Video, CRO and Tech, ensuring alignment between narrative, creatives and media plan;
- Define CRM/automation strategy and cadence for each stage of the funnel (cold leads, nurturing, conversion, post-sale, retention), in partnership with the Martech team;
- Analyze behavior at each funnel stage (engagement on CPLs, intent, drop-off, conversion) and recommend course corrections;
- Conduct continuous benchmarking of offers, formats, narratives, pricing, triggers and relevant digital market trends;
- Establish rituals, timelines, prioritization and centralize communication with stakeholders;
- Consolidate learnings from each cycle and translate them into practical recommendations to improve performance of future launches.
Requirements
- Solid experience in strategy and management of infoproducts, digital launches or education/content products;
- Deep knowledge of digital business models (PLF, evergreen, membership, high-ticket) and value ladders/offer sequences;
- Experience with infoproduct platforms (Hotmart, Eduzzz, Kiwify, Kajabi or similar);
- Experience with launch models, funnels, customer journeys and value sequences;
- Ability to craft narratives, offers and executive presentations with clarity;
- Familiarity with tools such as Figma, Canva and GA4 (Google Analytics 4);
- Organized, strong prioritization skills, autonomous and clear communicator;
- Strategic, provocative profile with autonomy for decision-making, impact- and narrative-oriented.
Benefits
- Choose the ideal benefits for you and your dependents through a digital platform with multiple categories such as Gym, Meal Vouchers, Grocery Vouchers, Pharmacy Assistance, Health Insurance, Dental Insurance and Life Insurance;
- Company mobile phone. Yes, a brand-new smartphone for you!
- Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo 5G!
- Exclusive Vivo offers with special discounts on landline, broadband, TV and apps;
- Eligible to receive an annual Bonus or PPR (Profit Participation Program);
- Plan your future through our Private Pension Plan;
- Have children? You are entitled to a subsidy to help with school, daycare or babysitter expenses;
- Work in an environment that respects your personality, style of dress and who you are, allowing you to be authentic. #ComeAsYouAre
- Work remotely up to 2 days per week. #Mobility
- Flexible working hours;
- Enjoy a day off to celebrate your birthday;
- Participate in one of the largest corporate volunteer programs to help you make an impact on the world;
- Benefit from our Educational Development Program which offers partnerships with educational institutions at a discount; certifications and online courses.
- Boost your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMyCareer
- Access a range of initiatives to improve your physical, emotional and social well-being. We offer services such as consultations with nutritionists, psychologists, social work, telemedicine, and more through our #VivoWellbeing program;
- All our vacancies are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and people’s potential!
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Location requirements
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