Paid Social Media Executive at SMRS developing impactful social media campaigns. Working in a global brand environment focused on diversity and creating positive change.
About the role
- Social Media Specialist enhancing CCH Tagetik’s global digital presence through social media strategies and content management. Working within a B2B environment while coordinating with regional marketing teams.
Responsibilities
- Develop and execute CCH Tagetik’s global social media strategy aligned with business and demand generation objectives.
- Manage and grow corporate social media channels (primarily LinkedIn).
- Create, curate, and publish high-quality content tailored to finance and technology decision-makers.
- Support demand generation initiatives through organic and paid social campaigns.
- Monitor industry trends (CFO agenda, AI in Finance, ESG, regulatory changes) to identify relevant content opportunities.
- Effectively prioritize initiatives and campaigns to maximize impact and resource allocation.
- Liaise with Wolters Kluwer’s Corporate Social Media team and CCH Tagetik’s 9 regional marketing teams to ensure an integrated and aligned social media plan at all levels.
- Support regional teams in maintaining brand consistency worldwide, ensuring alignment in messaging, tone of voice, and visual identity.
- Guide regional teams on social media metrics optimization and performance improvement globally.
- Lead social media promotion strategy for CCH Tagetik’s Global User Conference (inTouch), including pre-event, during-event, and post-event campaigns.
- Track, analyze, and report on global and regional social media performance.
- Promote ongoing upskilling initiatives to strengthen social media competencies across regions.
Requirements
- At least 3 years of experience in social media management within a B2B environment (software/SaaS experience preferred).
- Strong expertise in LinkedIn strategy, both organic and paid.
- Experience working in a global, matrix organization and coordinating multiple stakeholders.
- Strong analytical skills with proven reporting capabilities.
- Good copywriting skills and the ability to simplify complex finance and technology topics.
- Excellent English and Italian (written and spoken).
Benefits
- 1 year fixed-term contract.
- Flexible working hours where you can start between 8:00 and 10:00 and flexible working policy (3 days a week from home, 2 days a week in the office).
- English classes and full access to E-learning platforms such as Pluralsight, LinkedIn Learning and Udemy.
- Possibility of certification paths.
- Development plans to help you steering your career path.
- Community and teambuilding events like the global code games, network events and Wolters Kluwer value days.
Job title
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