Senior Business Analyst collaborating with cross - functional leaders for operational excellence and data insights. Analyzing performance data, building reports, and contributing to strategic initiatives.
About the role
- Business Analyst / Project Manager managing website development for global marketing team. Collaborating between Marketing and Development on website enhancements and optimizations.
Responsibilities
- Functioning as the main liaison between regional Marketing and Development teams to manage daily website projects and sprint cycles.
- Coordinating and prioritizing website enhancement requests, bug fixes, and new feature rollouts through JIRA.
- Leading sprint planning, backlog grooming, and standups to ensure smooth execution of web initiatives.
- Gathering and documenting business requirements for web enhancements, marketing tools, and system integrations.
- Translating business needs into detailed functional and technical specifications for development teams.
- Overseeing quality assurance (QA) and user acceptance testing (UAT) to ensure deliverables meet business and compliance standards.
- Collaborating with marketing stakeholders and developers to implement changes and monitor their impact.
- Maintaining alignment between global and regional teams to support a consistent user experience and messaging.
- Analyzing website performance metrics, user behavior, and conversion rates to identify optimization opportunities.
- Recommending enhancements to improve user experience (UX), site functionality, and overall digital engagement.
- Providing data-driven insights and recommendations to support business goals.
- Defining and prioritizing project backlogs to ensure timely delivery of web enhancements.
- Ensuring web solutions align with security best practices and regulatory requirements (GDPR, ADA, etc.).
Requirements
- 5+ years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing.
- Undergraduate degree in Business, Information Systems, Marketing, or a related field.
- Hands-on experience with headless CMS platforms, including schema design, custom inputs, and workflow configuration; experience with complex, multi-regional, multi-lingual website setups.
- Strong understanding of web technologies, content management systems (CMS), and digital workflows.
- Familiarity with web analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, or Hotjar.
- Understanding of SEO principles and how they influence content structure and site performance.
- Experience working in a collaborative, fast-paced environment using Agile methodologies and tools such as JIRA to manage timelines, priorities, and stakeholder communication.
- Excellent problem-solving skills, logical reasoning, and an analytical mindset.
- Strong organizational and interpersonal skills, with the ability to prioritize multiple requests effectively.
Benefits
- medical, dental and vision coverage with multiple plan options;
- health savings and flexible spending accounts;
- employer-paid life, disability and business travel insurance;
- 401(k) plan with company match;
- flexible paid time off;
- educational reimbursement programs;
- wellness and fitness activities;
- paid parental leave; and
- volunteer time off
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