Hybrid Marketing Content Manager

at White Label Casinos

• Job title: Marketing Content Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Giljan, Malta

About the role

• Marketing Content Manager leading content strategy at a dynamic organization. Focusing on CSR initiatives, employer branding, and multimedia content creation with strategic and hands-on execution.

Responsibilities

• Develop and implement comprehensive CSR communication strategies that authentically showcase the organization's social and environmental impact
• Create compelling narratives around sustainability initiatives, community engagement programs, and ethical business practices
• Collaborate with stakeholders to identify, document, and amplify CSR success stories and impact metrics
• Produce annual CSR reports, impact statements, and stakeholder communications that align with global reporting standards
• Partner with internal teams to integrate CSR messaging across all marketing touchpoints and brand communications
• Design and execute employer branding campaigns that position the organization as an employer of choice
• Develop employee value proposition (EVP) content that highlights company culture, values, career development opportunities, and workplace benefits
• Create authentic employee stories, testimonials, and case studies that showcase the employee experience
• Manage careers page content, recruitment marketing materials, and talent attraction campaigns across digital channels
• Collaborate with HR and talent acquisition teams to align employer brand messaging with recruitment objectives
• Ensure brand consistency across all marketing materials, campaigns, and communication touchpoints
• Create visually compelling graphics, infographics, social media assets, and digital content using design software (Adobe Creative Suite, Canva, or similar)
• Develop and maintain brand guidelines, style guides, and visual identity systems
• Design marketing collateral including brochures, one-pagers, banners, posters, and promotional materials
• Plan, write, and edit high-quality content for diverse channels including website, blog, social media, email campaigns, and internal communications
• Develop comprehensive content calendars aligned with marketing objectives, product launches, and organizational initiatives
• Create thought leadership articles, case studies, whitepapers, and long-form content that establishes industry authority
• Optimize content for SEO, ensuring discoverability and organic reach across digital platforms
• Conceptualize, script, shoot, and edit video content for marketing campaigns, social media, corporate communications, and events
• Manage video production workflows including storyboarding, filming, post-production editing, color correction, and sound design
• Design executive-level presentations, pitch decks, investor materials, and stakeholder reports with compelling narratives and visual appeal
• Craft press releases, media statements, and public announcements that effectively communicate organizational news and achievements
• Design, write, and distribute engaging newsletters for internal and external audiences using email marketing platforms (Mailchimp, HubSpot, or similar)

Requirements

• Proven experience developing and executing CSR and employer branding strategies that effectively communicate organizational impact and employee value proposition.
• Exceptional writing and storytelling skills with the ability to create high-quality, multi-channel content including reports, digital media, and executive communications.
• Strong branding and design capabilities.
• Hands-on experience in video production and multimedia content creation, optimized for digital and social platforms.
• Demonstrated ability to manage integrated communications campaigns, analyze performance metrics, and continuously refine strategies for maximum engagement and impact.

Benefits

• Competitive salary and benefit package
• Hybrid working environment
• Modern Office