Community Activation Lead managing and growing Supermom community across Singapore and Malaysia. Focusing on engagement strategies and community partnerships to enhance parenting experiences.
Responsibilities
Help manage, grow, and scale the Supermom community ecosystem across Singapore and Malaysia
Define and execute engagement strategies across life-stage segments (pregnancy, newborn, toddlers, preschoolers, primary years)
Develop monthly/quarterly engagement seeding plans aligned with cross-community campaigns, activations, and business outcomes
Identify opportunities for community-led insights, UGC, and peer-support formats
Establish and standardize engagement protocols for partnerships across SG and MY
Lead internal staff to execute engagement and seeding strategies across WhatsApp & Telegram
Drive healthy weekly conversation flow alongside Supermom’s admin teams
Trigger discussions using prompts, polls, content hooks, and relevant insights
Moderate conversations, uphold guidelines, and ensure constructive exchanges
Monitor sentiment and member needs, escalating insights to stakeholders
Identify and nurture active members/KOCs to encourage advocacy and contribution
Manage partnerships with external parenting communities, group owners, and relevant collaborators
Work with B2C/Social teams to onboard community partners (FB groups, Telegram channels, parenting collectives, etc.)
Track growth, activity levels, conversation velocity, dwell time, churn, and feedback
Convert engagement data into actionable insights for internal teams
Requirements
3–6 years in community management, social engagement, influencer/KOC management, or digital marketing
Strong written communication; able to simplify complex parenting topics for mass audiences
Experience managing WhatsApp/Telegram/FB groups at scale (highly preferred)
Analytical mindset with ability to interpret engagement metrics
Comfortable with fast decision-making, ambiguity, and experimentation
Ability to spark organic conversations without sounding promotional
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