Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Senior Manager/Director of Marketing Automation overseeing Salesforce Marketing Cloud Engagement. Driving strategic automation initiatives and leading technical direction in digital health marketing.
Responsibilities
- Serve as the technical owner and primary liaison for our SF Engineering team.
- Translate business goals into scalable automation strategies.
- Own the Salesforce Marketing Cloud Engagement (Core MC) platform configuration.
- Design, document, and oversee the implementation of complex, multi-channel customer journeys.
- Define the strategy for Data Extensions, write efficient SQL segmentation logic.
- Establish and enforce rigorous standards for technical quality assurance.
- Act as the sole internal owner of the corporate website (Webflow).
- Own website analytics and drive Conversion Rate Optimization (CRO).
Requirements
- 5+ years of hands-on, deep experience with Salesforce Marketing Cloud Engagement (Core MC), including Journey Builder, Contact Builder, Automation Studio, and SFMC API integration.
- 3+ years of experience working with technical resources (developers/engineers), specifically translating business needs into documented technical requirements for SFMC implementation.
- Expert proficiency with SQL and managing Data Extensions for both segmentation and data modeling.
- Deep understanding of the CRM data models, relational data, segmentation logic and technical infrastructure to effectively guide engineering solutions.
- Familiarity with Salesforce Marketing Cloud Account Engagement (Pardot) is beneficial, but candidates must demonstrate that SFMC Engagement is their area of mastery.
- 3+ years in healthcare, digital health, or life sciences marketing.
- Must understand regulatory and compliance considerations (e.g., HIPAA, CAN-SPAM).
Benefits
- generous PTO
- medical insurance
- dental insurance
- vision care
- life and disability insurance
- retirement benefits
- opportunity to participate in health savings accounts and/or dependent care accounts
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