AI transformation lead helping Fortune 100 companies rethink their operations with AI strategies. Managing C - suite relationships and driving enterprise - wide AI adoption initiatives.
About the role
- Manager of brand activation focusing on AI and technology in the beauty industry. Responsible for integrating AI into marketing activation strategies and content development.
Responsibilities
- Support in defining the role of AI in brand activation and how it can make us faster, more relevant, and more efficient.
- Define how the brand can “win with AI” — ensure our presence in LLMs, conversations, and consumer journeys.
- Build a roadmap for integrating AI into brand activation, campaigns, and toolkits.
- Partner with the Central AI & Digital hub to adopt new technologies quickly and tailor them for RH.
- Work hands-on with Pencil AI and other generative tools to create brand-right content (social, e-commerce, education, toolkit enhancements).
- Create content based on real-time trends, QBR insights, and data signals, ensuring output is fast, relevant, and market-ready.
- Support agencies and internal teams with AI-first production.
- Pilot and scale AI-led activations with speed and agility.
- Continuously explore emerging AI tools, test them, and bring back learnings.
- Share inspiration, best practices, and practical how-to guides with global and local teams.
- Partner with agencies, tech providers, and internal stakeholders to embed AI as part of how we work.
- Track and report on the performance of AI-driven content.
- Experiment with new formats and optimize based on results.
- Build benchmarks for efficiency and engagement gains.
Requirements
- 5 years of experience in brand activation, digital marketing, or content strategy.
- Curious, pioneering mindset: eager to test, learn, and push boundaries with new AI tools.
- Strong content sensibility, understands what makes assets engaging, on-brand, and effective.
- Hands-on, proactive, and detail-oriented: able to both think strategically and execute.
- Familiarity with AI tools (generative AI, personalization engines, marketing automation).
- Collaborative and entrepreneurial, with a “bias to action.”
- Passion for beauty, culture, and innovation.
Benefits
- Health insurance
- Life and disability insurance
- 401(k) retirement plan
- Paid holidays
- Paid time off (PTO)
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