Corporate Communications Manager shaping storytelling and communications for M&S transformation. Supporting internal and external communications for Retail, People, and D&T functions within a collaborative environment.
About the role
- Head of Brand Communications leading communications and media strategy across CEEMEA. Building strong brand voices and ensuring effective media and content integration.
Responsibilities
- Define and lead the regional Brand Communication strategy in alignment with global brand vision and CEEMEA business priorities
- Own regional communication frameworks, key messaging architectures, and creative territories across brands
- Act as the guardian of brand voice, tone, and expression, ensuring consistency while enabling local relevance
- Elevate storytelling excellence by embedding cultural, social, and beauty insights into communication strategies
- Lead the CEEMEA media strategy, defining channel roles, media frameworks, and investment principles
- Partner with Global Media teams to ensure alignment on media models, standards, tools, and innovation
- Drive media effectiveness and efficiency, optimizing reach, frequency, engagement, and ROI across markets
- Establish clear KPIs, measurement frameworks, and learning agendas to continuously improve media performance
- Own the regional content strategy, ensuring cohesive narratives across paid, owned, and earned touchpoints
- Drive integration across ATL, digital, social, PR, influencer, retail, and advocacy platforms
- Ensure modular, scalable content ecosystems that allow for efficient localization across diverse CEEMEA markets
- Lead the regional advocacy strategy, covering influencers, creators, experts, and brand ambassadors
- Ensure strategic alignment between paid media, organic content, PR, and advocacy to amplify earned impact
- Partner with local teams and agencies to deliver credible, culturally relevant advocacy programs
- Set regional guidelines, governance, and effectiveness standards for influencer and advocacy activation
- Serve as the key CEEMEA interface between Global Brand, Global Media, and Local Market teams
- Influence and align multiple stakeholders in a complex, matrix organization
- Partner with local agencies and production ecosystems to ensure high‑quality, on‑brand execution
- Share best practices, innovations, and performance learnings across the region
- Lead, inspire, and develop a high‑performing CEEMEA Brand Communications team
- Build regional capabilities in communication strategy, media excellence, content systems, and advocacy
- Coach local market teams to elevate creative quality, media literacy, and cultural relevance
- Foster a culture of collaboration, creativity, accountability, and continuous improvement
Requirements
- Bachelor’s degree in Marketing, Communications, or related field (MBA preferred)
- 12–15+ years of experience in brand communications, media, or integrated marketing within FMCG or cosmetics
- Proven leadership experience across multi‑country, culturally diverse regions (CEEMEA preferred)
- Strong track record in ATL communication development, media strategy, and content ecosystems
- Experience partnering with global teams and managing agency ecosystems
- Deep understanding of digital, social, influencer, and earned media dynamics
- Experience working in complex, multicultural, matrix organizations
- Ability to build effective relationships internally & externally, driving shared goals.
- Pro-active attitude and flexible approach.
- Excellent time management skills and prioritization under pressure.
- High attention to detail, strong organization and analytical skills.
- Problem-solving and conflict resolution abilities
- Organizational and multitasking skills
- Excellent communication skills.
- Proficiency in English.
- High numeracy, and excellent PC skills.
- Project management skills
- Ability to follow through and complete tasks on time
- Solution-minded; desire to solve problems
- Taking ownership and accountability for outcomes is a required attitude
- Ability to work independently
- Self-motivated and results-driven
Benefits
- A flexible hybrid work model with the bonus of shorter Fridays all year long.
- A birthday gift of a day off—spend it with those who matter most!
- The freedom to work remotely from EU for up to 30 days annually.
- A day off for every full year with us (up to five extra days) to celebrate your dedication.
- Quarterly and annual recognition program that comes with financial rewards.
- Comprehensive Luxmed medical coverage.
- Life insurance to keep you and your loved ones protected.
- A lunch card to fuel your productivity.
- A Multisport card to keep you active and healthy.
- Support for your commute (public transport)
- Exciting product gifts four times a year and opportunities to sample new products.
- Funding for team bonding and integration activities.
- Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.
- Generous referral bonuses when you recommend new talent.
- A modern workspace with collaborative areas and a calendar full of cool events and gatherings.
- Discounts on our products in the online shop.
Job title
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