Senior Functional Analyst at Cadmus working on strategic initiatives in the pharmaceutical sector. Engaging with business, technology, and data to deliver complex solutions.
About the role
- Digital Analyst focusing on digital analytics solutions implementation and data accuracy for business needs. Collaborating with clients and development teams to optimize tracking tools and data visualization.
Responsibilities
- Store management and implementation of tracking tools, data analysis and knowledge of available solutions, with a strong focus on integration and optimization of platforms.
- Ensure that collected data is accurate and that implemented technical solutions meet customer business needs.
- Technical consulting in choosing the best solution and direction for the customer in terms of tools and approaches for digital analytics for measuring and enabling new marketing activities.
- Implementation of tracking pixels and management of Tag Managers (mainly GTM, Tealium, Adobe Launch) to collect accurate data on digital performance.
- Configuration and management of server-side tracking solutions (e.g. AWS, Google Cloud) and migration of tags to server-side architectures.
- Create SQL queries for data extraction from BigQuery and prepare data and schemas to optimize the data visualization part (carried out through tools such as Looker Studio or PowerBI).
- Troubleshooting advanced technical issues, such as data discrepancies, console malfunctions, or anomalies in tracking pixels.
- Continuous technical support to clients, responding to questions about tracking, tag management, and other analytics platforms.
- Technical training for clients on web analytics tools, tag management, and other automation solutions for digital analytics, supporting clients in adopting and correctly using these platforms.
- Collaboration with the development team for the creation and integration of new custom tracking solutions for clients.
- Drafting technical and operational documents to explain complex solutions and implementation recommendations to clients and internal teams.
Requirements
- Laurea in Informatica, Ingegneria, Statistica, Matematica, o campi affini, oppure esperienza equivalente.
- Esperienza pratica con almeno un Tag Manager (Google Tag Manager, Tealium, Adobe Launch) e implementazione di pixel di tracciamento.
- Esperienza base nell’utilizzo e nella scrittura di query SQL
- Familiarità con strumenti di debug e risoluzione di problematiche tecniche (es. Google Analytics Debugger, ObservePoint).
- Competenze di consultazione dati sulle console e tracciamento per l'ottimizzazione di campagne digitali e siti web.
- Competenze avanzate in Excel/Google Sheet
- Conoscenza di Google Analytics e/o altri strumenti di web analytics (es. Adobe Analytics).
- Ottima conoscenza della lingua italiana
- Buona conoscenza della lingua inglese
- Buone capacità relazionali e comunicative
- Capacità di lavorare autonomamente e di collaborare con team interfunzionali, sia interni che esterni.
- Approccio orientato al cliente e al risultato.
- Capacità di adattarsi e apprendere rapidamente in un ambiente in continua evoluzione.
- Proattività nel suggerire miglioramenti e soluzioni innovative.
- Spirito di squadra e capacità di lavorare in un ambiente dinamico.
- Nice to have: Conoscenza di architetture server-side e capacità di configurare e gestire server per il tracciamento su piattaforme come AWS o Google Cloud.
- Competenza nell'uso di strumenti di visualizzazione dati come Looker Studio e PowerBI.
- Conoscenza di BigQuery
- Conoscenza di linguaggi di programmazione come JavaScript per l'implementazione di tag e personalizzazioni.
- Conoscenza di Consent Management Platform (es: Cookiebot, Iubenda, Didomi, o similari)
- Utilizzo di strumento CRO (es: Optimizely, VWO, Adobe Target, o similari)
Benefits
- Smart Working libero
- Contributo Smart Working Station: un’attrezzatura a tua scelta per lavorare meglio da casa
- Flessibilità oraria
- Buoni Pasto elettronici cumulabili (anche quando sei in smart working!)
- Welfare Aziendale
- Piano di sviluppo concordato con il proprio responsabile
- Formazione interna e esterna con tempi e budget dedicati con occasioni di partecipazione a eventi in Italia e all’estero
- Accesso illimitato ad Upskill for Webrankers, la nostra piattaforma interna di corsi e-learning.
- Welcome kit: zaino, laptop e postazione di lavoro dedicata
- Possibilità di partecipare ad eventi di team building aziendali (cene a tema, grigliate estive, ecc) offerti da Webranking
- Spazi di relax e svago, dove rilassarsi e divertirsi con i colleghi (a Correggio avrai a tua disposizione una palestra e, nei mesi estivi, la piscina)
Job title
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