Senior Social Media & Digital Communication Manager developing strategies for Paulaner Brewery's social media presence. Collaborating with brand management to create impactful digital campaigns and community engagement.
About the role
- Social Media Manager & Strategist developing multi-platform content strategies for a tourism brand. Collaborating with data analysts and creative teams at Maker Lab to enhance brand engagement.
Responsibilities
- Social Strategist for a major tourism brand bridging data insights and creative execution.
- Develop overarching content strategy and clear content pillars.
- Collaborate with Data Analyst to translate complex data-led insights into actionable content strategies.
- Author clear, insightful, and inspiring creative briefs for the Content Creator pods.
- Stay updated on platform algorithm changes and emerging social features, adapting strategies accordingly.
- Collaborate with the Creative Lead for strategic alignment of all deployed content.
- Lead community management strategy, fostering engagement and brand advocacy.
- Monitor key strategic metrics, advising on adjustments for audience growth and business objectives.
- Oversee monthly reporting, blending social insights with creative hypotheses for continuous content optimization.
- Strong copywriting skills required for social platforms.
Requirements
- Minimum 6+ years of professional experience in social media strategy, content planning, or digital marketing for major brands.
- Proven experience in developing and launching successful, high-impact multi-platform content strategies.
- Demonstrated ability to translate complex data, market research, and analytics into concrete, actionable creative and content strategies.
- Strong expertise in authoring detailed creative briefs and coordinating creative teams.
- Deep, up-to-date knowledge of social media platform algorithms, emerging features (e.g., TikTok, Instagram, YouTube), and community management best practices.
- Experience in a leadership capacity, or proven ability to lead and oversee the work of team members or external agencies.
- A proactive, self-starter with strong problem-solving skills and the ability to navigate ambiguity in a complex matrix environment.
- Exceptional verbal and written English communication and presentation skills, and ideally, fluent in another Asian language to support the projects spanning APAC.
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