Lifecycle Marketer internship at Wealthsimple responsible for client communication initiatives and marketing campaigns. Collaborating with cross-functional teams to drive consumer growth in financial services.
Responsibilities
Develop, build, and ship various marketing campaigns via lifecycle marketing channels, including email, push notifications, and various in-app messages.
Support in automating and operationalizing common emails and communications for teams outside of lifecycle marketing.
Collaborate with the lifecycle and broader marketing team members, R&D, and product teams to design and implement automated, multi-channel programs and experiments across the client lifecycle.
Ideate & experiment on lifecycle strategies/tactics to drive activation, retention, engagement and participation within Wealthsimple’s incentives and promotions.
Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings.
Build segmentation logic into in-app and email messages with dynamic content to personalize each message for each Wealthsimple client.
Execute and analyze A/B tests to increase campaign performance and conversion rates.
Requirements
Currently enrolled as a student at a Canadian post-secondary institution or technical bootcamp
New graduates - Within 6 months of your graduation date
Available to work full-time hours
Residing in Canada
Able to commute to our Toronto HQ on Wednesdays and Thursdays
An eagerness to learn more about lifecycle marketing, including email best practices, client journeys, client flow mapping, email service provider/CRM software (such as Braze and Taxi), as well as segmentation and audience-building.
Proven success in working with cross-functional teams to set and execute against data-informed growth targets/OKRs.
Strong writing and communication skills, including experience and comfort communicating via Slack with teams across the organization.
Strong organizational skills and ability to manage multiple priorities
Naturally collaborative and empathetic — both with colleagues and on behalf of clients.
Demonstrated ability to adapt to new tools and processes.
Additional qualifications valued for this role (though not necessary) include fundamental to intermediate coding experience (specifically in HTML, CSS, JavaScript and Liquid) and experience using AI/LLM tools
Benefits
Competitive salary with group savings matching plan using Wealthsimple for Business
Generous vacation days and unlimited sick and mental health days
Intern programming including educational workshops, hackathons, and mentorship
A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
Company-wide wellness days off scheduled throughout the year
Channel Marketing Graduate managing brand presence with leading retail partners at Samsung. Collaborating on marketing campaigns and executing product launches in a dynamic team environment.
Supports marketing activities for B2B division at Samsung, handling customer inquiries and processing requests. Engages in events and reporting for B2B partners.
Marketing Analyst executing quantitative and qualitative research for Vulcabras' sports brands. Collaborating with product teams to evaluate marketing campaign performance and consumer insights.
Analista de Marketing Digital at Vulcabras planning and optimizing online advertising campaigns. Responsible for content creation and SEO strategies to enhance brand visibility.
Senior Product Marketing Analyst responsible for orchestrating complete product launch cycles at Terra. Collaborating with growth teams to maximize conversion and streamline launch processes.
Analista de Trade Marketing na RD Saúde, responsável por estratégias de trade e relacionamento com fornecedores. Focado em e - commerce e desenvolvimento de categoria.
Marketing Insights Lead transforming client marketing questions into clear recommendations. Collaborating with stakeholders and utilizing analytical skills to drive growth and insights.
Intern supporting marketing and business development teams at Lefosse law firm in São Paulo. Tasks include content production, market research, and administrative support.
Trade Marketing Specialist for O Boticário and Eudora stores in São Paulo and Southern Brazil. Analyzing commercial health and executing sales strategies in retail environments.