Practice Group Manager overseeing support and operations in mental healthcare offices across Georgia. Ensuring clinical and financial objectives are met while cultivating team performance.
About the role
- Manager leading the audience analytics and insights for CNN Digital, driving audience discovery and growth strategies. Partnering with editorial and marketing teams to translate insights into actionable recommendations.
Responsibilities
- Lead ongoing analysis to identify opportunities for audience growth, including through search, generative AI platforms, social platforms, newsletters, news aggregators and more
- Partner with editorial, product, and marketing teams to translate audience analytics and insights into strategic recommendations
- Regularly assess the impact of audience development initiatives
- Serve as technical mentor and QA lead for the analyst team on web/app traffic trends, reviewing analytical methodologies, SQL queries, and dashboards to ensure accuracy and consistency
- Develop and maintain a regular practice of landscape and competitive analytics that helps inform deliverables like benchmarking and forecasting to inform strategic planning and growth targets
- Develop frameworks and reporting tools to monitor audience growth, segmentation, and discovery across platforms
- Collaborate with the Senior Director to shape analytics roadmaps and OKRs aligned with business priorities
- Present findings and recommendations to stakeholders in clear, compelling formats connected to the business impact
Requirements
- 5+ years in digital analytics, audience insights, or audience development strategy
- Strong command of SQL, experience with large datasets
- Experience with dbt is a plus but not required
- Experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Proven ability to evaluate experimental results
- Proven ability to identify and estimate the potential drivers of audience growth
- Proficiency in data visualization tools (e.g., Tableau, Looker, Power BI)
- Proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics, Chartbeat, Parse.ly)
- Proven ability to mentor junior analysts and lead QA processes
- Excellent communication skills and stakeholder management experience
- Ability to thrive in a fast-paced, collaborative environment
- Strategic thinker with a hands-on approach to problem-solving
- Preferred: BA/BS degree or higher in Math/Stats, Operations Research, Computer Science, Engineering, or other related quantitative field
- Experience with syndicated data sources (e.g., comScore, Similarweb, Rival IQ)
- Background in digital media, publishing, or news analytics.
Benefits
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays and sick time
- Vacation
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