About the role

  • Promotions and Events Manager at Volkswagen Group Africa leading Audi events and promotional strategies. Key responsibilities include execution of events, brand management, and collaborating across teams.

Responsibilities

  • Lead the planning and execution of national and regional Audi events in collaboration with Marketing Communications.
  • Manage end-to-end event implementation, including vendor sourcing, RFP processes, and coordination with external agencies.
  • Oversee all event and promotional activities to ensure alignment with Audi brand standards.
  • Identify and evaluate promotional opportunities that enhance brand visibility and positioning.
  • Maintain event calendars, monitor budgets, and ensure cost-effective delivery of all promotional activities.

Requirements

  • Minimum 5 years Marketing experience, preferably within an automotive or luxury brand environment.
  • Proven experience in event management, including large-scale launches and brand activations.
  • Strong understanding of brand management and brand image development.
  • Bachelor’s Degree or National Diploma in Marketing or Communications

Benefits

  • Competitive packages
  • Flexible Working model
  • Community Support
  • Employee Value Proposition

Job title

Promotions & Events Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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