Hybrid MarTech Optimisation Manager

at Virgin

• Job title: MarTech Optimisation Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £55,000 - £60,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• MarTech Optimisation Manager driving performance optimization across marketing technology at Virgin Red. Collaborating with data and tech teams to ensure effective campaign tracking and integration in the London-based team.

Responsibilities

• Own the business requirements for integration and configuration of our marketing technologies across the operational and technology stack, to ensure optimised business processes and performance.
• Make sure every campaign is correctly tagged, tracked and connected — from click to conversion and beyond.
• Partner with our architecture and engineering teams to define demands on new and existing technologies, and how they should be implemented to meet our business goals
• Work closely with data and tech teams to define tracking requirements, event schemas and attribution frameworks.
• Support CRM and acquisition teams with set-up of journeys, deep links and automation triggers.
• Troubleshoot tracking, tagging and data capture issues, getting to the root cause and fixing them fast.
• Establish clear governance around naming conventions, tagging standards and documentation.
• Continuously look for ways to optimise our stack, improve performance insight and drive better return on investment.

Requirements

• Experience in marketing operations, martech or digital marketing, ideally in a performance-focused environment.
• Hands-on experience with tools such as Braze, Tealium, Branch or Snowflake.
• Strong understanding of cookies, tagging, event-based tracking and attribution frameworks.
• Practical experience raising tracking requirements, implementing tags and validating data flows.
• Confidence working with data, engineering and analytics teams to solve technical challenges.
• A performance mindset — always looking at how tracking, optimisation and data capture can drive better results.

Benefits

• unlimited leave for your globe-trotting dreams
• a “Screw it, let’s do it” pot to enjoy being you
• a learning budget to fuel your curiosity
• top-notch health care
• family support that goes the extra mile
• a generous pension with up to 10% employer contribution
• life insurance
• the option to go electric through our EV scheme
• flexible volunteering
• investing in your future