Community Marketing Manager at VideaHealth enhancing relationships with dental professionals. Focusing on community engagement and advocacy to drive referrals and new business.
Responsibilities
Build a thriving clinician and DSO operator community through channels like WhatsApp, peer groups, virtual roundtables, and live meetups.
Design customer advocacy programs that convert happy users into active promoters, including testimonial sourcing, reviews, and referrals.
Identify, engage, and activate Key Opinion Leaders (KOLs) and influencers across dentistry, creating co-branded content, speaking opportunities, and ambassador-style programs.
Lead relationship-focused field marketing programs — from high-impact events to executive dinners — in partnership with Sales and CS to drive qualified pipeline.
Develop co-marketing campaigns with DSOs and strategic partners that amplify brand credibility and generate awareness among new prospects.
Collaborate with Customer Success to curate and share moments of impact, success stories, and user insights across marketing, PR, and social.
Track and report on metrics like community growth, KOL reach and engagement, advocacy participation, referral pipeline, and partner-attributed opportunities.
Requirements
Have 3–5 years of experience in community, lifecycle, or influencer/KOL marketing in SaaS, healthtech, or provider-facing industries.
Have successfully built or managed grassroots programs, customer communities, or professional ambassador initiatives.
Understand how to activate peer voices to drive influence, not just impressions.
Know how to turn relationships, events, and trust-building into opportunity creation, not just brand equity.
Are energized by working cross-functionally with Sales, CS, Product, and Partnerships.
Have strong instincts for what makes a clinician or operator say yes to a story, event, or collaboration.
Are creative, resourceful, and not afraid to test ideas in-market to see what works.
Bonus Points For...
Experience in marketing to or working directly with dental professionals.
Familiarity with KOL engagement, speaker sourcing, or healthcare influencer programs.
A background in Customer Advisory Boards, reference programs, or relationship-based field marketing.
Benefits
Fast-paced and collaborative work culture in which you can gain experience, grow your technical skills and work on a wide variety of challenges over your time with us
Competitive pay, equity and benefits.
Agile organization where being senior translates to being a mentor and role model for others. We lead by example.
Technical challenges on the leading edge of innovation where software and machine learning
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