Analista de canais digitais na VERO conduzindo análises de desempenho e propondo melhorias em canais digitais. Trabalhando com dados e desenvolvendo visões executivas para suporte a decisões estratégicas.
Responsibilities
Monitor digital journey metrics, such as self-service penetration, conversion rate, abandonment rate, access volume, and resolution rate.
Identify improvement opportunities based on behavioral data and operational metrics.
Analyze performance of digital channels (app, website, virtual assistant, WhatsApp and other channels).
Consolidate data from multiple sources and systems to build an integrated view of the digital experience.
Build management dashboards and indicator tracking panels.
Prepare executive PowerPoint presentations with analytical summaries, critical insights and recommendations.
Translate numbers into executive narratives that support project prioritization and investment decisions.
Support the development of a quantitative view of the customer journey, connecting digital behavior to business metrics.
Collaborate with Digital Transformation, Customer Service, Product, Engineering, and Voice of the Customer teams to align data and analyses.
Requirements
Bachelor's degree in Business Administration, Engineering, Statistics, Economics, Information Systems or related fields.
Previous experience in data analysis and dashboard development.
Intermediate to advanced knowledge of data visualization tools (e.g., Power BI or similar).
Proficiency in PowerPoint for creating executive materials.
Knowledge of digital metrics and customer experience KPIs.
Ability to work with data consolidation and cross-referencing multiple data sources.
Benefits
Performance-based Bonus Program (PPR)
Health Insurance
Dental Insurance
Meal Allowance (Meal Voucher)
Food Allowance (Food Voucher)
Life Insurance
PAS (Vero Social Assistance Program)
Day Off (one paid day off during your birthday month)
Corporate University (training and development)
Totalpass (discounts on gym and sports memberships)
Childcare Assistance
Allowance for employees with children with disabilities
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