Senior E - Commerce - /Marketing - Manager developing data - driven marketing strategies for LOTTO Niedersachsen. Collaborating with teams to enhance user experiences in channels and campaigns.
About the role
- Paid Media Manager in a marketing agency focused on performance marketing. Improving e-commerce campaign efficiency and managing a portfolio of 5-10 retail clients.
Responsibilities
- This is a highly technical performance marketing role focused on improving the visibility, efficiency and profitability of e-commerce campaigns through feed optimisation and Google Shopping strategy.
- You will be responsible for ensuring product data is structured correctly, feeds are fully optimised, and campaigns are continuously tested and improved to drive CTR, conversion rate and ROAS.
- This role sits within an established paid media team and reports into the Head of Paid Media, managing a portfolio of 5–10 e-commerce clients ranging from specialist retailers to large online stores.
Requirements
- Strong e-commerce experience , covering the full process from feed creation to campaign optimisation
- Must have hands-on experience managing product feeds , including: Feed rule creation Ongoing management and optimisation Use of Google Merchant Centre and tools like Shoptimised
- Should be confident running paid media campaigns across Google Ads and Meta
- Magento experience is essential , with a solid understanding of how it differs from platforms like Shopify and WooCommerce
- Needs a mix of technical expertise and client-facing skills
- Able to clearly explain strategies and actions
- Comfortable communicating directly with clients
- Strong knowledge of tracking and attribution , especially: Server-side tracking Meta Conversion API (preferred) Google Merchant API (nice to have)
Benefits
- Work from Home - one day per month in the London Office
Job title
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Degree requirement
No Education Requirement
Tech skills
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