B2C Marketing Director responsible for innovative marketing strategies at Gojob. Collaborating with product and technology teams to enhance market impact.
About the role
- Director of Marketing leading global strategy and revenue growth for Ukio, an innovative housing startup. Focused on B2B and B2C channels to enhance market presence and engagement.
Responsibilities
- Define and lead Ukio’s global marketing strategy across B2B and B2C channel, aligned with company vision and growth objectives.
- Own marketing’s contribution to revenue, including pipeline generation, demand creation, and qualified opportunities.
- Build and optimize the full marketing funnel—from awareness to pipeline, revenue, and customer lifetime value.
- Partner closely with Sales and Revenue teams to strengthen go-to-market strategy, improve conversion, and accelerate growth.
- Lead integrated, multi-channel marketing initiatives across digital, partnerships, events, and outbound to drive scalable demand and market expansion.
- Translate brand and positioning into high-impact campaigns that generate measurable growth.
- Continuously test and scale new acquisition channels, partnerships, and growth opportunities.
- Own the customer lifecycle strategy, leveraging CRM and MarTech to maximize engagement, retention, renewals, and lifetime value.
- Develop automated lifecycle journeys across channels (email, SMS, in-app) for onboarding, renewal, and win-back.
- Ensure strong data governance, segmentation, and marketing automation to enable scalable growth.
- Build, lead, and develop a high-performing marketing organization, fostering a culture of ownership, collaboration, and accountability.
- Establish clear KPIs and performance frameworks, using data and experimentation to continuously optimize results.
- Identify and leverage emerging marketing technologies, tools, and trends to maintain a competitive edge.
Requirements
- Minimum of +5 years experience in a senior marketing role, preferably with a strong B2B background
- Experience managing individuals across various marketing domains
- Proven experience in lead generation and automation, driving clear return on investment
- Experience managing paid media agencies and delivering strong performance results
- Highly analytical and metrics-driven profile
- Experience working with CRM and automation tools
- Has elevated a brand through holistic storytelling campaigns that create emotional connections with audiences
- Experience in real estate, hospitality, travel or proptech is a plus
Benefits
- Private Health Insurance with ALAN
- Flexible retribution with Payflow
- UKIO Anniversary gift
- Team buildings and office events
- Transportation card (transportation coverage for role that have traveling needed for their work tasks according to the internal policy)
- Breakfast at the office, fruits, nutrition bars, free coffee/tea and popcorn!
- An amazing internal culture and no dress code!
- International working environment with many different nationalities!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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