UX Content Designer at Trainline providing in-product content for travellers and collaborating with a multi-disciplinary UX team to enhance user experiences.
Responsibilities
Provide great in-product content for travellers—at the right time and in the right way
Craft content strategy using our brand’s tone of voice to support and delight people
Think deeply about localising content for over 40 countries
Co-design clear, intuitive end-to-end journeys, leading on content
Bring clarity to complex propositions, working with our tone of voice
Develop and execute a content strategy to drive clarity and conversion
Use insights, testing and performance data to strengthen your content decisions
Work closely with Product, Design, Research and Engineering, helping to shape solutions
Provide strategic support across teams, ensuring consistency and coherence with the wider product experience
Create scalable, reusable content patterns that uphold our content design system standards
Champion inclusion and accessibility best practices within the wider Product team
Requirements
Experience designing content for digital products
Experience testing and optimising your content for conversion, with support
Experience working with a tone of voice to suit the needs and contexts of different situations and audiences
A collaborative mindset and skills in communicating your rationale to teammates effectively
Proactive interest in using AI to support how you work
Foundational understanding of UX best practices and design principles
Experience working in the travel, transport or ecommerce industry (desirable)
Experience thinking about how content shapes behaviour in ecommerce (desirable)
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