Hybrid Performance Marketing Manager – Brand Strategy

at trafficdesign

• Job title: Performance Marketing Manager – Brand Strategy
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Cologne, Germany

About the role

• Performance Marketing Manager responsible for brand strategy on Meta & TikTok for high-end agency. Collaborating on campaigns with measurable brand awareness and KPIs.

Responsibilities

• Brand building: You present brands on Meta & TikTok so they stick — emotionally powerful, strategically grounded, and tailored to each channel.
• Campaign strategy: You plan upper-funnel campaigns and, when needed, integrate them with offline touchpoints.
• Impact: You measure success not by CPMs but by outcome KPIs such as brand lift and incrementality.
• Audiences: You dive into new segments and markets, recognize cultural nuances, and uncover growth narratives.
• Social ads: You run Meta & TikTok with clear hypotheses, iterative creative tests, and clean setups to achieve scalable results.
• Meta: You use Advantage+ strategically, build strong signals, and get more out of every euro of media budget.
• TikTok: You focus on content that excites, plan creator collaborations strategically, and test hooks and formats.
• Fresh input: You bring new ideas and formats to the team, break routines, and inject fresh approaches into brand-awareness campaigns.

Requirements

• 2+ years of experience in performance and brand marketing, ideally in a social environment with Meta and TikTok.
• Diligence: You work precisely, document thoroughly, and ensure quality — from setup to reporting.
• Curiosity: You’re eager to try new things, test hypotheses boldly, and turn learnings into repeatable playbooks.
• Analytical mindset: You turn dashboards into actionable recommendations, spot patterns, and prioritize measures with tangible impact.
• Team player: You proactively share knowledge, advise clients as equals, and keep everyone properly in the loop.
• Languages: Native-level German and strong English.

Benefits

• Performance with appreciation: We value performance — always delivered with respect and appreciation.
• Career boost: 1:1 coaching, €1,500 upskilling budget, plus additional days off for seminars and conferences.
• Work-life balance: Flexible working hours and the ability to work from anywhere — office, home, or even beach vibes, you decide!
• Strong clients: Work with well-known brands such as Katjes, funny-frisch, ültje, Scania, Bübchen & JOOP! — exciting projects guaranteed.
• Feel-good factor: Free massages, Urban Sports membership, and height-adjustable desks — so you can work comfortably.
• Nice extras: Corporate Benefits, meal subsidy, company bike (JobRad), and job ticket for public transport.
• Team vibe: Regular events like ski trips or laser tag.