Channel Marketing Graduate managing brand presence with leading retail partners at Samsung. Collaborating on marketing campaigns and executing product launches in a dynamic team environment.
About the role
- Senior Manager, Lifecycle Marketing at tonies managing lifecycle strategies and customer engagements. Driving measurable results in onboarding, engagement, and retention across global markets.
Responsibilities
- Own Lifecycle Performance Across Key Stages
- Own performance across one or more lifecycle stages (e.g. onboarding, engagement, retention), driving measurable improvements in customer behavior and long-term value
- Translate lifecycle strategy into clear programs and workflows that move key behavioral metrics
- Build and optimize lifecycle journeys across CRM and app, including onboarding flows, engagement programs, and retention interventions
- Develop behavior-triggered campaigns based on real-time signals
- Identify and scale high-impact lifecycle levers that drive repeat usage and ongoing engagement
- Partner with CRM and product teams to define how lifecycle programs are executed across owned channels
- Ensure alignment between CRM, app experience, and content strategy to drive consistent behavior across touchpoints
- Contribute to the development of lifecycle tooling, segmentation, and automation capabilities
- Develop a clear roadmap of lifecycle initiatives tied to onboarding, engagement, and retention priorities
- Prioritize initiatives based on impact to key metrics (retention, attach, LTV)
- Partner with global and local teams to test, learn, and scale programs across markets
- Define and manage a structured testing roadmap focused on improving engagement, retention, and unit economics
- Run experiments across CRM, app, and market channels (e.g. direct mail, paid retention, social)
- Identify what drives behavior change and scale successful programs globally
- Work closely with Product, Growth, CRM, Data & Insights, E-commerce, and Customer Happiness teams to align on lifecycle initiatives
Requirements
- 5–8+ years of experience in lifecycle marketing, retention, CRM, or growth roles
- Proven ability to build and scale lifecycle programs that drive engagement, retention, and revenue
- Strong understanding of how customer behavior drives long-term value
- Experience working across CRM platforms (e.g. Braze) and partnering with product/app teams
- Comfortable owning both strategy and execution—able to move from high-level thinking to detailed program design
- Strong analytical mindset, with experience using data to inform decisions and measure impact
- Experience working cross-functionally in a global or multi-market organization
- High ownership, curiosity, and comfort operating in ambiguity
- Fluent English (C1/C2); fluent in a second language (German or French) is a big plus
Benefits
- Deutschlandticket (public transport ticket) for unlimited mobility
- Monthly contribution for an office parking space
- Leasing bicycle
- Remote work subsidy
- Subsidies for company pension plans
- Occupational pension schemes
- Occupational disability insurance
- 30 days of paid annual leave
- Three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve
- Up to 10 "toniecation days" (unpaid leave days) after one year of employment
- Internal and external training opportunities
- Individual learning budget to continuously expand knowledge
- Language learning app Babbel access
- Meditation app Calm access
- Discounts on full range of tonies products
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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