Content Designer specializing in AI content standards and creation. Leading personalization initiatives and building AI - powered writing workflows with a hybrid work environment.
T-
Hybrid Senior Integrated Marketing Manager – Cross Functional Content Strategy
Posted last month
About the role
- Senior Integrated Marketing Manager responsible for cross functional content strategy at T-Mobile. Collaborating with teams to enhance marketing strategies and performance across segments and channels.
Responsibilities
- Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
- Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
- Owns and authors marketing plans
- Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
- Partner with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
- Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
- May lead/mentor other managers and influence cross-functional teams
- Also responsible for other duties/projects as assigned by business management as needed
Requirements
- Bachelor's Degree and 7-10 years of Marketing experience in authoring and executing national integrated marketing plans strategies with recognized B2B brands (Required)
- 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)
- Digital Marketing
- Have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
- Experience in data driven marketing techniques and traditional database marketing is critical.
- Integrated & Digital Marketing
- Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement
- Consumer Insights
- Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
- Analytics & Performance Measurement
- Experience using data and insights to evaluate effectiveness and inform optimization
- Leadership & Collaboration
- Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Validated ability to lead through influence and partner across multiple teams and functions
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off
- up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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