Workplace Leasing Director leading leasing strategy for The Crown Estate's West End development portfolio. Driving performance and managing high-profile leasing activities in London.
Responsibilities
Lead the workplace leasing strategy for The Crown Estate’s West End development portfolio
Drive leasing performance across a significant, high‑profile pipeline of iconic assets
Shape and deliver pre‑let and leasing strategies that secure occupiers, optimise value and support the long‑term resilience of the West End estate
Externally represent The Crown Estate in the market, combining strong commercial acumen with deep market insight
Originate demand, convert complex Agreement for Lease (AfL) negotiations and deliver against leasing, sustainability and brand objectives
Set and deliver a portfolio wide workplace leasing strategy aligned to Urban SBU priorities, financial targets and sustainability commitments
Own delivery of leasing performance metrics, including pre‑letting, headline rents, incentives, occupancy and leasing velocity
Provide strong commercial leadership on complex negotiations, ensuring optimal terms while maintaining long‑term customer relationships
Use data, insight and market intelligence to inform strategy, pricing and product decisions in partnership with Development and Portfolio Management teams
Requirements
Proven senior leadership experience in London office/workplace leasing, ideally client-side, with a strong track record of pre-let and AfL negotiations
High commercial acumen with the ability to own strategy, pricing discipline and value creation across complex development pipelines
Deep understanding of the West End market, with established relationships across the agent, adviser and occupier community
Strong negotiation capability, including managing tenants through AfL and construction phases
Data-driven approach to market analysis, converting insight into effective go-to-market and pricing strategies
Ability to act as an external spokesperson and influencer, representing the organisation at senior industry forums
Collaborative leadership style, working closely with development, portfolio, marketing, legal and brand teams
Understanding of sustainability standards and their impact on market positioning and leasing outcomes
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