Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Growth Marketing Executive at Brady Technologies, producing campaigns for energy market software solutions. Responsible for marketing performance, data analysis, and creative asset production.
Responsibilities
- Campaign production & distribution: Build and send Pardot email campaigns, automation flows, and nurture sequences to brief.
- Set up and manage LinkedIn Campaign Manager paid campaigns, Brady’s primary B2B paid channel for reaching energy trading decision makers.
- Set up and manage Google Ads search and display campaigns to brief; monitor spend and performance.
- Schedule and publish pre-written social content on a weekly cadence, with a LinkedIn focus.
- Create HTML emails to best-practice standards as required.
- Design & asset production: Create social graphics, event collateral and one-pagers in Canva / Photoshop / InDesign.
- Edit and refine images and visual assets in Photoshop to a high standard.
- Format white papers and collateral: turn text drafts from the Head of Business Development into polished, on-brand PDFs using InDesign or equivalent tools.
- Produce motion graphics or short video content using After Effects, Premiere Pro or CapCut (desirable).
- Brady website: Build and update landing pages and website content in WordPress, ensuring on-brand design.
- Implement on-page SEO optimisation and monitor keyword performance against competitors.
- Use Google Analytics to analyse and report on website and campaign performance metrics.
- Data & list management: Segment prospect lists and maintain clean, GDPR-compliant data in Salesforce and Pardot.
- Pull and enrich prospect data and market intelligence using tools such as Clay, Apollo and LinkedIn Sales Navigator.
- Support lead progression tracking and assist with outbound campaign activity, with awareness of strict European energy market data requirements.
- Salesforce CRM management & reporting: Maintain contact records, campaign tracking and dashboards in Salesforce.
- Support accurate pipeline reporting and monitor inbound leads against MQL criteria.
- Measurement & reporting: Track campaign performance across all channels and compile results into clear, visual reports for leadership.
- Run Google Analytics reports on traffic, conversions and campaign performance.
- Execute SEO tasks including keyword tracking, on-page optimisation and competitor monitoring.
- Events support: Support the events function with campaign assets, pre- and post-event email sequences, collateral and QR/lead capture as required.
Requirements
- Takes direction well and executes to brief accurately.
- Strong attention to detail and quality control in all outputs; Brady’s audience is sophisticated and sloppy work damages credibility.
- Organised self-management across multiple parallel campaigns, juggling email, paid, social, web and collateral tasks simultaneously.
- Clear communication when presenting results or flagging issues; must be able to explain what worked, what didn’t, and surface problems early.
- A flexible attitude with a keen interest in gaining more knowledge of marketing tools and processes.
- A strong team player, focused on collaborative goals and able to work with a wide range of personalities.
- Strong working knowledge of Pardot: building email campaigns, automation flows and nurture sequences.
- Experience with LinkedIn Campaign Manager for setting up and managing B2B paid campaigns.
- Working knowledge of Google Ads (search and display campaign setup and monitoring).
- High-level experience of WordPress for building and updating landing pages and website content.
- Solid working knowledge of Google Analytics for traffic, conversion and campaign reporting.
- High-level experience of SEO analysis tools and on-page optimisation best practices.
- Strong design skills across Canva, Photoshop and InDesign; ability to produce polished collateral from text drafts.
- Motion graphics or video editing capability (After Effects, Premiere, CapCut) is desirable.
- Moderate-level experience of Salesforce CRM: contact management, campaign tracking and dashboards.
- Familiarity with market intelligence and prospecting tools such as Clay, Apollo and LinkedIn Sales Navigator is desirable.
- B2B marketing experience, including understanding of lead funnels, MQL/SQL concepts and longer sales cycles, is desirable.
- Energy trading or ETRM sector awareness is useful but not essential.
Benefits
- Great compensation + 5% bonus + private health insurance!
- 24 days' holiday + bank holidays
- 1/2 day off Christmas Eve & New Year's Eve
- Pluralsight licenses for engineering team members
- Flexible working hours
- An opportunity to build a modern technology platform for the power and energy trading markets
- A positive, values-driven culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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