Senior UX/UI Designer optimizing B2C and B2B digital shopping experiences at The Platform Group. Focused on measurable conversion improvements from landing to checkout.
Responsibilities
Responsibility for performance-driven design of digital shopping experiences across B2C, B2B and marketplace models
Develop and optimize UX/UI concepts with a clear focus on conversion (CVR, AOV, funnel optimization)
Create wireframes, user flows and clickable prototypes in Figma
Design and iterate high-performing interfaces for webshops (desktop & mobile)
Plan, run and analyze A/B and multivariate tests in collaboration with the CRO team
Build and evolve a scalable design system in Figma
Close coordination with performance marketing
Ensure best practices in usability, accessibility and loading performance
Requirements
Several years of experience in UX/UI design (Mid: 3–5 years, Senior: 5+ years), ideally in eCommerce
Proven results in conversion optimization (e.g., increased CVR, reduced drop-offs)
Excellent knowledge of Figma (including components, variants, design systems)
Strong understanding of KPI-driven design and data-informed decision-making
Experience with various business models (B2C, B2B, marketplaces)
Basic understanding of front-end (HTML/CSS) and technical feasibility
Structured, analytical and solution-oriented working style
Confident stakeholder management in the DACH region
Fluent German skills (at least C1 level)
Benefits
Flexible working hours and hybrid work for a good work-life balance
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