Industrial Designer designing and developing new CUBE accessory products. Involves specifications, coordination with suppliers, and successful project realization.
About the role
- Senior User Experience Designer leading user-centered design initiatives at American Family Insurance. Collaborating with teams to deliver engaging and highly usable experiences based on analytics and user feedback.
Responsibilities
- Lead team members to analyze several sources of information and apply user-centered design principles to bring to life engaging and highly usable experiences
- Collaborate with others to design and communicate an end solution that is on brand, visually impactful and meets both user and business needs
- Acquire necessary information (analytics, qualitative feedback) from important partners to ensure designs are considerate of growth and user impact
- Lead sketching sessions and other brainstorming activities with team members to capture ideas and broad solution alternatives
- Collaborate with others to define features, user stories and breakdown of tasks/work effort to deliver end solution incrementally
- Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes
- Maintain an understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision
- Review and present user experience deliverables such as user flows diagrams, wireframes and user interface specifications
- Review quality assurance defects and recommends prioritization of resolution to team
- Own end‑to‑end user experience design for Choice
- Design solutions to address identified funnel friction
- Lead UX testing and validation of experience changes
- Ensure experience aligns to brand standards
Requirements
- Demonstrated experience planning, designing, and building complex web-sites and mobile experiences
- Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment) for web and mobile application concepts
- Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams
- Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions
- Demonstrated experience selecting and providing recommendations around proper typography for the web
- Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video)
- Demonstrated experience creating interactive prototypes
- Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations
- Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment
- Demonstrated experience working with cross-functional teams
- Demonstrated experience creating style guides, usability standards documentation
- Solid knowledge of the latest design, accessibility, and development trends
Benefits
- Comprehensive medical, dental, vision and wellbeing benefits
- Competitive 401(k) contribution
- Pension plan
- Annual incentive
- 9 paid holidays
- Paid time off program (23 days accrued annually for full-time employees)
- Student loan repayment program
- Paid-family leave
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