PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.
About the role
- Paid Media Manager leveraging digital channels for business growth at Thales. Executing and optimizing multi-million-dollar paid media programs while collaborating with cross-functional teams.
Responsibilities
- leverage digital acquisition channels to accelerate and sustain business growth
- set the pace, implement best practices, and drive measurable results across Paid Search, Paid Social, Display, and Content Syndication
- directly accountable for architecting, executing, and optimizing multi-million-dollar paid media programs that build pipeline, acquire new customers, and retain existing ones
- analyze competitive and customer trends, incorporate macroeconomic factors, and integrate these insights into long-term growth strategies and business models
- collaborate closely with regional, field, demand generation, and product teams, ensuring alignment across stakeholders and effectively communicating complex performance data and marketing strategies to leadership
- oversee channel performance while also building and optimizing campaigns for maximum pipeline and ROI
Requirements
- Bachelor's degree in Marketing or a relevant topic
- 5+ years in hands-on paid media management with proven results in driving pipeline and revenue at scale, with at least 2 years’ experience in-house at a cybersecurity company
- Proven track record managing campaigns across Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Microsoft Ads, LinkedIn Ads, Amazon Ads, Reddit, and at least two other major ad platforms with a focus on lead generation and customer acquisition for both Enterprise and Mid-market
- Exceptional communicator with the ability to influence and collaborate across SEO, product marketing, field, regional, sourcing, finance, and leadership
- Advanced Excel/Google Sheets skills, including pivot tables, query functions, and data modeling
- Strong understanding of tag management systems (GTM) and pixel implementation.
- Google Ads Certification, Microsoft Ads Certification
Benefits
- flexibility to do what’s important to you; whether that’s part time hours, job sharing, home working, or the ability to flex your start and finish times
- opportunities for committed employees to learn and develop their career
Job title
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