Therapy Development Manager responsible for market growth in urology devices. Enhancing product adoption through education and strategic partnerships while facilitating collaboration with sales teams.
Responsibilities
Drive overall patient awareness and education of the IUBU (Interventional Urology) product portfolio, the UroLift™ System and Barrigel™ Rectal Spacing System.
Develop, direct, manage, and support deliverables in all aspects of market development strategies
Facilitate partnerships along the patient-care pathway to improve patient outcomes, minimize redundancy in care, and reduce outward patient migration.
Train practice associates on educating patients and positioning the IUBU product portfolio using available patient education tools and resources.
Identify issues limiting patient access to care and address through approved programs
Collaborate with the local sales organization to develop market growth and disruption strategies.
Identify unique opportunities and partnerships in local markets to increase patient awareness, including patient advocacy relationships and hospital marketing initiatives.
Establish productive working relationships with key stakeholders to support quarterly business plans at the practice, ambulatory surgery center, and hospital site of service.
Partner with Sales Management to analyze and report the effectiveness of integration, implementation, and performance of patient education programs.
Maintain updated knowledge of the industry and competitive products.
Adhere to state, federal, Advamed, Eucamed, company, and industry organization policies with respect to sales and physician materials, physician events, dinners, receptions, promotions, market research, physician payments, and other related activities.
Requirements
Bachelor’s degree or equivalent practical work experience
At least 2-3 years of professional medical device sales or marketing experience
Experience with healthcare customers such as physicians, nurses, and practice specialists.
Previous experience partnering with marketing teams to create tools, processes, and programs designed to drive effective market development and/or patient education efforts
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