Digital Marketing Manager driving growth across international markets for a global marketplace. Leading digital acquisition and marketplace engagement efforts with a team of specialists.
About the role
- Strategic Digital Marketing Manager leading NA marketing efforts including managing paid search and video programs. At Tanium, empowering IT teams with real-time endpoint intelligence.
Responsibilities
- Lead end-to-end strategy for NA digital marketing paid program and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
- Manage and support digital marketing managers executing across platforms
- Drive continuous improvement through regular A/B testing and optimization guidelines
- Create dashboards and a reporting cadence that enables transparent communication of campaign performance
- Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
- Partner with creative to drive creative that will perform; ensure creative is refreshed at the right cadence; partner with partner marketing, product marketing and brand marketing to drive content to fill digital user journey gaps
- Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
- Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion
- Support NA digital marketing managers, growing their skillsets and programs to drive value
Requirements
- 8+ Years of B2B Digital Marketing Experience
- 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
- A strong bias toward action and measurable outcomes; you prioritize results over rhetoric
- Experience supporting and growing digital marketers
- Proven success working with cross-functional teams to drive value and results
- An eye for detail and a transparent written and verbal communication style
- Agency + In-house experience is a plus
- Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
- Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
Benefits
- Medical, dental and vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Disability insurance
- Other well-being benefits
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Digital Marketing Coach guiding small businesses in the Endless Customers methodology. Collaborating with teams to enhance marketing strategies and coach executives through digital transformations.
Online Marketing Traineeship providing intensive training in online marketing skills. Focus on SEO, Google Ads, and analytics with real projects and mentorship.
Digital Marketing Manager supporting integrated advertising campaigns for Penumbra. Collaborating with cross - functional teams on strategic marketing initiatives.
Digital Marketing Specialist enhancing digital marketing visibility at Wihuri Metro - tukku in Finland. Collaborating within a dynamic team to develop and drive impactful digital strategies.
Digital Marketing Specialist for a US - based Digital Marketing Agency client identifying leads and driving sales growth. Collaborating with the Client Acquisition and Marketing team to optimize online services.
Digital Marketing Specialist executing marketing initiatives to support business growth at Vector Security. Responsible for website updates, email marketing, and analytics reporting.
Manager of Global Digital Marketing leading international campaigns for Paramount Pictures. Collaborating with cross - functional teams to execute impactful digital initiatives.
Digital Marketing Coordinator supporting BaubleBar's eCommerce campaigns on Meta and Google Ads. Collaborating with marketing, creative, and ecommerce teams to optimize digital marketing efforts.
Digital Marketer creating and optimizing online marketing strategies for Pacific Health Group. Responsible for increasing engagement and participation in healthcare programs through digital platforms.