Hybrid Analyst I, Outbound/Digital Planning

at Tahto

• Job title: Analyst I, Outbound/Digital Planning
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Analyze and create profiles of customer data to enhance outbound marketing strategies. Collaborate with teams to streamline communication and optimize customer engagement initiatives.

Responsibilities

• Manage the schedule for data extractions and delivery of communications requested by the area;
• Analyze and develop customer base profile studies to better understand customers, profiles, and purchasing behavior, identifying new opportunities for audience segmentation;
• Identify and recommend the best target audiences for campaigns aimed at improving results with differentiated approaches and indicating the best customer profiles;
• Build mailings for relationship, sales, retention, digital, and other campaigns;
• Measure and analyze the returns of actions/offers carried out by the company;
• Extract customer base data using tools for data extraction;
• Validate customer database information to ensure data accuracy;
• Apply statistical models to audience segmentation;
• Detect inconsistencies in the database, correct them, and inform the responsible areas;
• Execute and monitor digital contact sends, tracking KPIs;
• Prepare presentations of analyses, studies, and reports;
• Provide support to controllers and verify actions before they are sent;
• Perform other activities related to the role.

Requirements

• Bachelor's degree completed or in progress;
• Preferred experience conducting customer base profile studies for active customers;
• Preferred experience with performance indicators;
• Preferred experience querying databases using SQL;
• Preferred knowledge of dashboard platforms (Power BI, QlikView, Google Data Studio, Salesforce), or similar;
• Intermediate MS Office skills;
• Preferred experience in Call Center (Outbound and Digital);
• Preferred knowledge of mailing hygiene or contact workflow.

Benefits

• Childcare allowance per child up to 5 years old;
• Allowance for special-needs child - no age limit;
• Health and dental insurance;
• Life insurance;
• Transportation voucher;
• Meal and/or food vouchers;
• PPR - Profit Sharing/Performance Bonus Program;
• Wellhub (wellness platform);
• Partnerships with various companies (educational institutions, language schools, and others)