Marketing Operations Manager optimizing global demand generation for Trackforce, the leading SaaS in physical security workforce management.
About the role
- Senior Director of Marketing Operations optimizing marketing strategies and technology at Sutter Health. Leading transformation initiatives and developing analytics frameworks to enhance marketing performance.
Responsibilities
- Provides leadership for Sutter Health’s marketing operations, analytics, and marketing platforms/technology capabilities
- Leads transformation efforts that improve how marketing plans, executes, measures and optimizes work across channels
- Establishes the marketing operating model (intake, prioritization, governance, delivery standards, and reporting)
- Drives performance measurement
- Identifies actionable insights to improve marketing performance and enhance strategy
- Develops governance practices and operating rhythms
- Leads the adoption and responsible use of artificial intelligence—including agentic AI
- Promotes a culture of continuous improvement, experimentation, and learning
- Develops and governs standardized workflows across the marketing lifecycle
- Leads marketing portfolio management practices to ensure work is aligned to the enterprise strategy
- Defines service-level expectations and documentation standards
- Partners with marketing leaders and agency teams to improve throughput
- Oversees cross-functional project management for complex initiatives
- Defines and operationalizes marketing measurement frameworks and KPIs
- Establishes dashboards, scorecards, and reporting cadences
- Leads the charter for marketing platforms and technology
Requirements
- Bachelor's degree in a relevant field
- 15 years recent relevant experience
- Ability to build trust and influence a diverse range of internal partners
- Must have a passion for technology and analysis
- Written and verbal communication skills
- Analytical capabilities
- Experience analyzing datasets and arriving at a conclusion/recommendation and presenting out results
- Keen attention to detail and accuracy
- Ability to develop productive relationships across different levels of management
- Ability to specify requirements, engage with technical partners, and deliver customer centric marketing solutions
- Ability to communicate visionary and highly technical concepts to both technical and business audiences
- Knowledge of marketing strategies and analytic driven solutions.
Benefits
- Yes
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