Senior Marketing Data Scientist driving data-led insights for campaign performance and growth. Joining Offshore Marketing Effectiveness team at Superloop, supporting marketing strategy and analytics.
Responsibilities
Build and manage customer segmentation models to support targeted marketing and product strategies.
Develop predictive models to forecast customer churn, conversion, and lifetime value.
Conduct attribution modelling to understand marketing channel effectiveness.
Design dashboards and data visualisations for marketing KPIs and ROI reporting.
Support A/B testing, uplift modelling, and campaign measurement frameworks.
Collaborate with stakeholders across Marketing, Product, and Data teams in Australia.
Contribute to the evolution of AI-driven personalisation and lead scoring models.
Identify opportunities to optimise media budget allocation through data.
Requirements
Bachelor’s degree in statistics, mathematics, data science, computer science, or a related field.
5–10 years of experience in marketing analytics or data science, ideally for telco, B2C, or subscription-based businesses.
Strong command of SQL, Python or R, and BI tools (e.g., Power BI, Tableau).
Familiarity with Google Analytics, Adobe Journey Optimiser / Target or /CDP, or similar marketing platforms.
Experience with predictive modelling, clustering, attribution models, and funnel analysis.
Comfortable working in cross-border teams with clear communication and project ownership.
Exposure to AI/ML, marketing automation, or personalisation technologies is a plus.
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