Senior Customer Marketing Manager leading strategies for premium coffee in HORECA and retail channels. Focused on consumer insights, e - commerce and cross - channel marketing execution.
About the role
- Marketing Manager leading the Vascular franchise within Stryker Sustainability Solutions. Responsible for driving marketing strategy and new product launches while collaborating with sales.
Responsibilities
- Responsible for the product, program, or portfolio strategy
- Interpret the competitive landscape and incorporate insights into marketing strategy
- Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
- Deploy resources to measure, monitor, and adjust marketing strategy to drive customer engagement
- Drive segmentation and targeting methods to improve commercial efficiency
- Establish pricing strategy that aligns with overall business goals and P&L drivers
- Establish metrics, goals, success criteria, and milestones
- Conduct post-launch analyses and implement lessons learned
- Forecast sales while considering market, product, and other key factors
- Demonstrate financial acumen
- Mentor, develop, and influence across the business, intentionally building cross-divisional relationships
- Develop key relationships with industry and market thought leaders, organizations, and institutions, and translate insights into future business strategy
- Routinely make decisions that may affect immediate operations and have a divisional impact.
Requirements
- Bachelor’s degree required
- 8+ years of work experience required
- Experience with Quantitative and qualitative analysis
- Experience developing and executing value propositions
- Product management experience
- Experience collaborating with sales, service R&D and Supply chain
- MBA preferred
- 5+ years of medical device or marketing/sales experience
- People leadership experience
- Experience in reprocessing
- Experience in cardiovascular and vascular products management
- Experience in Interventional Cardiology, Electrophysiology, Ep Labs and Cath Labs.
Benefits
- We offer hybrid work flexibility, and you can work from home on Mondays and Fridays.
- Relocation assistance is available for candidates open to relocating near Tempe, AZ.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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