Website & Conversion Manager overseeing and optimizing stackfuel.com for a learning and development company. Collaborating on projects, managing content, and improving conversion rates.
Responsibilities
Strategic and operational responsibility for stackfuel.com
Continuous development of the website and optimization of content and conversion paths
Independently lead projects – e.g., Scrum, introduction of new features & products, and other marketing projects
Keep content up to date and build new pages and landing pages based on existing modules
Increase the website's visibility in search engines through targeted on-page and structural SEO measures
Analyze website performance, plan and run A/B tests to improve conversion rates and the user experience
Requirements
Degree in a field relevant to web & marketing – e.g., Marketing, Web Design, Media Informatics, Digital Business, or a comparable degree
At least 2 years of professional experience in website management or a related role
Solid knowledge of CMS systems (WordPress, Elementor)
Familiar with SEO, web technologies (HTML/CSS), and web analytics tools (GA4)
Experience with tracking and CRO tools (e.g., Google Tag Manager, Hotjar, Optimizely, VWO) is a plus
Native-level German (at least C1) and business fluent English
Strong project management skills and the ability to manage cross-functional projects
A keen eye for UX and conversion opportunities
Analytical thinking and a structured, solution-oriented, and independent working style
Benefits
Regular training and workshops at the highest level
Flexible working hours including remote work
Workation policy
Fresh fruit provided in the office
Various team events and shared activities
Open feedback culture and a flexible organizational structure
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