Marketing Specialist focusing on integrated, data - driven marketing campaigns and collaboration with global stakeholders in Hong Kong. Responsible for content effectiveness and campaign localization.
About the role
- Senior Field Marketing Manager designing integrated campaigns targeting automotive and industrial accounts. Collaborating with Sales and utilizing AI to drive enterprise pipeline outcomes in a hybrid environment.
Responsibilities
- Design and execute integrated field and growth campaigns targeting automotive, defense, and industrial accounts, primarily in DACH and Europe.
- Own pipeline targets and campaign ROI, working hand-in-hand with Sales on account prioritization, meeting goals, and follow-through.
- Use AI and automation across your workflows to remove repetitive work, scale personalization, generate content variants, automate reporting, and increase output without adding headcount.
- Build and run ABM plays for top-tier enterprise accounts, including targeting, messaging, multi-touch sequences, and conversion paths.
- Own strategy, KPIs, briefs, and QA for flagship owned events and steer an external agency through a clear delivery cadence from concept to post-event learnings.
- Represent SPREAD at trade shows, conferences, and partner moments where engineering leaders gather, with a clear plan for account activation and measurable outcomes.
- Partner closely with RevOps to operationalize tracking, attribution, and automation, while you define KPI standards and use the data to iterate fast.
- Collaborate with Product Marketing on positioning, content, and enablement that resonates with deeply technical buyers.
Requirements
- Must-have 5+ years in B2B field marketing, demand generation, or enterprise ABM in technical SaaS or engineering software.
- Direct experience marketing to engineering or R&D leaders in automotive, aerospace, defense, industrial manufacturing, or IoT.
- An engineering degree or deep, demonstrable experience marketing to engineers.
- Proven track record of building enterprise pipeline, including campaigns that support 100K+ ACV motions.
- Strong ABM execution skills, not only planning, with the ability to run multi-touch programs end-to-end.
- Strong event strategy capability, with experience steering agencies or partners to deliver premium execution and measurable outcomes.
- Confidence working with data and performance signals, and partnering with RevOps to set up clean measurement and reporting.
- Fluent English required.
- Based in Berlin or willing to relocate.
- Strong plus German language skills at B2 or higher.
- Hands-on experience using AI tools for content generation, campaign personalization, analytics, or workflow automation in a marketing context.
Benefits
- Mobility and wellbeing support through a Deutschlandticket mobility budget and an Urban Sports partnership.
- Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.
- In-office perks including lunch provided three times per week.
- Strong overall package including attractive compensation and an annual learning budget.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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