B2C Marketing Director responsible for innovative marketing strategies at Gojob. Collaborating with product and technology teams to enhance market impact.
About the role
- Director of Marketing directing LATAM marketing strategy at Spoonity, enhancing brand engagement within the hospitality sector. Collaborating across teams to improve lead conversion and pipeline in Spanish-speaking markets.
Responsibilities
- Own the LATAM /US marketing strategy aligned with the global GTM plan.
- Partner with Sales, Partnerships and Customer Success to align objectives with revenue goals.
- Define quarterly OKRs tied to pipeline growth, lead quality, and brand visibility.
- Manage the regional marketing budget and track ROI across all programs.
- Plan and execute multi-channel lead generation campaigns across digital, events, and partnerships.
- Oversee website localization, SEO/SEM, paid media, email automation, and social media.
- Implement performance frameworks to track attribution, engagement, and conversions.
- Optimize MQL to SQL conversion rate through close collaboration with Sales.
- Design and execute ABM campaigns targeting key enterprise and franchise accounts.
- Shape the brand narrative and positioning across LATAM markets.
Requirements
- 3–5 years of B2B SaaS marketing experience, ideally in loyalty, retail tech, or fintech.
- Proven record generating pipeline in Spanish-speaking markets.
- Experience leading campaigns across multiple countries and languages.
- Deep understanding of digital channels (LinkedIn, Google Ads, HubSpot).
- Strong analytical and project management skills.
- Fluent in English and Spanish.
- Excellent communication and leadership ability.
Benefits
- Flexible work arrangements
- Professional development
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