Hybrid Senior Marketing Analyst – B2C

at Somos Educação

• Job title: Senior Marketing Analyst – B2C
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Marketing Analyst executing B2C capture campaigns and managing social media for top Brazilian education group. Leading performance media and contributing to educational marketing strategies.

Responsibilities

• Plan and execute acquisition campaigns;
• Manage social media and content production;
• Oversee performance marketing and paid media;
• Manage CRM and marketing campaigns (HubSpot);
• Coordinate pedagogical and commercial events;
• Manage processes and projects;
• Oversee the marketing budget;

Requirements

• Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields;
• Preferred: certifications in performance, CRM, inbound, social media, or project management;
• Proven experience in educational marketing (decisive advantage). Experience in a school environment;
• Experience in B2C acquisition and performance media;
• Knowledge of CRM (HubSpot);
• Strong skills in campaign planning and project management;
• Experience with social media and content production;
• Experience managing multiple agencies and vendors simultaneously;
• High energy, resilience, and an ownership mindset;
• Ability to work in a fast-paced environment with frequent change;
• Organized, structured, and process-oriented;
• Excellent communication with families, students, pedagogical teams, and leadership;
• Ability to solve problems and propose solutions autonomously;
• Emotional intelligence to operate in sensitive contexts within the school environment;
• Availability for weekend events or evening hours (on-site at the school);

Benefits

• Profit sharing: celebrating results is part of the Cogna way.
• Meal or food allowance: provided via a flexible benefits card.
• Health insurance: a comprehensive plan with dependent coverage and copayment.
• Dental coverage: available to keep your smile healthy.
• Tuition assistance for undergraduate and graduate studies: access to our educational institutions for you and your dependents (spouse and children).
• Day off on your birthday: choose a day to relax and celebrate.
• Univers pharmacy discount program: savings on a variety of medications.
• Corporate university: multiple free courses and learning paths in our corporate university to help you continue growing with us.
• Discounts on books: access to discounted titles from our publishers.
• Wellhub (Gympass): to help you stay active in your daily life.
• Conexa: free psychological counseling to support your mental health.
• Ninho Program: a program dedicated to families expecting a new baby.
• Valoriza - Internal Recruitment Program: to accelerate your career through internal opportunities.