Business Development Manager driving commercial growth across Food Service Retail and distributors for a leading chemical company. Focused on market penetration and building distributor partnerships in Hanoi, Vietnam.
Responsibilities
Identify and secure new business opportunities in Food Service Retail and QSR across the northern region of Vietnam.
Develop a robust sales pipeline with clear growth plans for FSR segments.
Drive market expansion through new distributor acquisition and development in strategic regions.
Conduct market and competitor analysis to identify trends, customer needs, and portfolio opportunities.
Lead pricing, tender preparation, and customer proposals to ensure competitiveness and profitability.
Manage and strengthen relationships with key distributor partners in the northern region, ensuring channel capability, compliance, and sustained performance.
Build and maintain strong relationships with key Food Service, retail, and hospitality customers.
Lead category management, trade marketing initiatives, and promotional programs to drive market visibility.
Requirements
Bachelor’s degree in business, Marketing, Science, or a related field.
Minimum 5 years of B2B sales or business development experience —preferably in Food Service Retail, Horeca, FMCG, Hygiene, or chemical solutions.
Proven track record in managing distributor networks and implementing channel development programs.
Strong commercial acumen with experience in P&L understanding, pricing, and negotiation.
Solid understanding of Vietnam’s FSR and distributor landscape.
Excellent communication, presentation, and stakeholder management skills.
Ability to work independently, drive results, and collaborate across regional teams.
Benefits
Competitive salary and bonuses
Competitive health + wellness benefit plan
Continuous professional development with many opportunities for growth
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