Marketing & Communication Manager for Snow Group, an international spa leader, defining brand strategies and managing marketing teams. Leading the performance and communication of spa brands.
Responsibilities
Définition et déploiement de la stratégie marketing & communication pour Cinq Mondes, Algotherm et Deep Nature
Garantie de la cohérence de l’ADN, du positionnement et des messages de chaque marque
Pilotage des plans marketing annuels en lien avec les enjeux business et opérationnels
Management direct de 3 Brand Managers (un par marque)
Accompagnement stratégique, priorisation et arbitrage des projets
Validation des lancements, plans marketing et outils de communication
Développement d’outils marketing dédiés aux spas
Suivi de la performance des actions marketing & communication
Requirements
Formation Bac +4/5 en Marketing, Communication, école de commerce ou équivalent
Minimum 8 à 10 ans d’expérience en marketing & communication
Expérience confirmée en management d’équipes marketing
Expérience en univers premium, hospitality, luxe ou cosmétique fortement appréciée
Forte orientation terrain et business
Vision stratégique et capacité d’exécution
Excellente culture image, marque et communication
Capacité à piloter des projets complexes et multi-marques
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