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About the role
- Director of Franchise responsible for scaling SKIMS international market strategies. Leading franchise partnerships across EMEA, APAC, and future expansion regions.
Responsibilities
- Own the end-to-end international franchise strategy, including multi-year growth plans, regional roadmaps, and seasonal execution
- Define global franchise architecture (core vs. regionalized assortments, pricing ladders, good / better / best)
- Identify international whitespace opportunities across categories, markets, and channels
- Ensure consistency of franchise DNA while enabling market-specific localization where required
- Act as the international franchise “GM”, aligning HQ and regional stakeholders around shared objectives and executional clarity
- Collaborate with Global and Regional Merchandising & Planning teams to align assortments, depth, and inventory strategies by market
- Partner with Product Design, Development, and Sourcing to ensure franchisees scale effectively across regions
- Own international franchise KPIs including sales, margin, sell-through, inventory productivity, and customer demand signals
- Analyze performance by region, market, and channel to inform future investment and assortment decisions
- Translate regional insights into actionable recommendations for Global Leadership and Executive teams
- Partner with Global and Regional Brand Marketing, Creative, and PR teams to ensure cohesive franchise storytelling worldwide
- Support international go-to-market strategies, seasonal launches, and major product drops
- Ensure franchise execution remains culturally relevant while staying true to the SKIMS brand ethos
- Partner with international franchisees and Store Design, and Retail Operations teams to support the strategic expansion of physical retail footprints across key markets
- Ensure store concepts, layouts, and customer experiences reflect SKIMS brand standards while allowing for market-specific adaptation where appropriate
- Support franchise partners through key milestones including site selection, build-out, launch readiness, and early trading performance
- Serve as a senior strategic partner to executive leadership on international category and franchise growth
- Influence without authority across global teams, time zones, and cultures
- Support the development and scaling of international teams as the business expands
Requirements
- 10+ years of experience in franchise management, category leadership, product merchandising, or general management within fashion or consumer brands
- Demonstrated experience scaling product franchises internationally
- Strong commercial and analytical acumen with a global mindset
- Exceptional cross-functional leadership skills across HQ and regional teams
- Experience working in high-growth, international environments preferred
- Strategic, globally minded leader with strong executional rigor
- Deep product intuition balanced with data-driven decision-making
- Comfortable operating in complexity and ambiguity across markets
- Passion for building iconic, enduring global franchises
Benefits
- Private Medical Insurance (PMI)
- Group Life Assurance
- Income Protection Critical Illness
- Pension Scheme
- Modern Health
- ClassPass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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