Director of Marketing at SimpleClosure managing and executing full marketing operations. Focused on systems-oriented, performance-accountable strategies driving growth and brand positioning.
Responsibilities
Own day-to-day marketing execution across all channels
Build, document, and continuously improve marketing processes and workflows
Establish operating cadence, prioritization frameworks, and delivery discipline
Ensure initiatives ship on time and meet a high quality bar
Own marketing KPIs across the funnel (top-of-funnel through revenue impact)
Be accountable for performance, efficiency, and ROI
Partner with RevOps to ensure clean attribution, reporting, and forecasting
Make data-backed decisions and course corrections
Lead, manage, and develop the marketing team
Create clarity around roles, ownership, and expectations
Run effective planning, feedback, and performance cycles
Scale the team thoughtfully as the business grows
Own SimpleClosure’s brand from strategy through execution
Manage PR strategy, press relationships, and narrative development
Ensure consistent, high-quality brand expression across all touchpoints
Partner with leadership on messaging and external positioning
Own positioning, messaging, and go-to-market strategy
Partner with Product and Sales to ensure alignment and clarity
Develop enablement materials, narratives, and competitive differentiation
Own paid channels, lifecycle marketing, and conversion optimization
Build scalable acquisition and nurture systems
Optimize CAC, conversion rates, and funnel efficiency
Ensure operational excellence across campaign execution
Own strategy and execution for industry, partner, and owned events
Ensure experiential marketing reinforces brand and drives outcomes
Manage swag and physical brand touchpoints with intention and quality
Own long-term marketing planning and roadmap development
Build reporting infrastructure and dashboards for leadership visibility
Establish measurement frameworks to guide strategy and investment
Continuously evaluate and evolve the marketing tech stack
Requirements
Strong operational rigor, structure, and planning discipline
Proven track record of owning performance and being held accountable
Experience leading teams across complex, multi-threaded initiatives
Comfort owning brand and PR end-to-end
Deep analytical mindset with the ability to turn data into strategy
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